Total Installs
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Active Users
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Store Rating
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MRR
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Install Growth

Cumulative Chrome Web Store installs

Active Users

Daily active extension users

Monthly Recurring Revenue

Pro subscription revenue ($0.99/mo)

Pro Conversion Rate

% of installs converting to Pro

Store Rating Trend

Average Chrome Web Store rating over time

Pro Subscribers

Total paying subscribers and daily change

Recent Reviews

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UTM Attribution

Top UTM Sources

Sessions, pageviews, and /welcome conversions over the last 30 days
Source First-touch Medium Campaign Sessions Pageviews /welcome Conv. Conv. Rate Installs
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Sessions per Channel

Daily pageviews by top UTM source, last 30 days
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Pro Gate Funnel

Free vs Pro hits on /dashboard/reporting, and the share of each UTM triplet that bounced to /pricing. Rows show up whenever a visitor lands on the reporting page, regardless of gate outcome.
Source Medium Campaign Free Hits Pro Hits Total Clicks → /pricing
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Upgrades per Channel

Confirmed Pro upgrades by click-time UTM source. Each row is one distinct Stripe payment. Install-time UTM shown where an extension_installs record matched the same triplet.
Click Source Click Medium Click Campaign Install Source Upgrades
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Active Shield Retention

Extensions that emitted ≥1 block event in the window — decoupled from install CTA clicks.
Active 1D
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last 24 hours
Active 7D
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last 7 days
Active 30D
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last 30 days

Active Shielded Sessions Over Time

Distinct extensions active per day vs. blocks recorded
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Rules Coverage

Filter-rule counts powering the shield engine.
Engine Rules
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built-in engine
Community Rules
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feed pipeline
Last Import
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most recent feed sync

Syndication Link Generator

Generate share-ready URLs with canonical UTM tags so attribution round-trips cleanly into the table above. Click Generate & Publish to log the publish into marketing_events.